You ’ ve got the website and social media platforms to represent your store , now all you need is a little content to entice your customers to drop by and make a purchase . Since you ’ ve probably heard that video is king , you ’ re thinking it may be time to face the camera so you can create a few videos to help promote your store .
It ’ s easier than you think . If you have a cell phone and a floor or tabletop tripod to hold your phone steady , you have everything you need to become a bookstore video star .
But before you use videos to lure your customers to come in to do a little shopping , you ’ ll need a few ideas to help you plan out what to shoot . Why not :
• Give a virtual tour of your store .
• Highlight your different bookstore sections to help your customers widen their reading interests .
• Show off gift ideas .
• Show off the virtues of a popular Bible .
• Highlight a book your in-store book club is reading .
• Give a book review on your book of the week .
• Show off the coffee bar or reading nook .
• Interview customers about their favorite books .
• Pull a name out of a hat and announce the winner of your latest customer contest .
• Tell stories about how a book changed someone ’ s life .
• Introduce your employee of the month and have them share their favorite book or product .
Now that you have a list of ideas , all you need to get started are my ten tips to shoot your video .
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All you need is a warm smile and a clear concept of what you want to video
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Don ’ t try to create a grand production . All you need is a warm smile and a clear concept of what you want to video . Jot down an outline with an opening , middle and call to action . It also helps if you know your opening and last line but be yourself and adlib the rest .
42 CRA today / www . christianretailassociation . org