January 2017
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From the Editor
6
Voices of Leadership
14 U
pdate your Social Toolbox for 2017
Catherine Heeg takes a look at
which social media tools you should
keep in (or add to) your toolbox as
you head into 2017.
Business
8 InBrief
New year’s resolution: Renew your
NTA membership | And the winners
are … | UNWTO stats show arrivals
growth in 2016
16 Mentoring Matters
You can help impact the next generation of travel professionals by serving as a mentor for a Tourism Cares
student at Travel Exchange.
10 Relating to Government
As the new year ushers in major
changes on the U.S. political front,
infrastructure and technology issues
are top of mind for many in the
travel industry.
18 N
TA Working for You
Need a quick refresher on how
to get the most out of your NTA
membership? Check out this top 10 list.
12
The Forecast Calls for …
Increased Visitation to the U.S.
The National Travel and Tourism
Office’s 2016 Fall Travel Forecast projects international travel to the United
States will increase from 78 million
visitors in 2015 to 94.1 million visitors
in 2021, a 21 percent increase.
20 The Interview
Four convention veterans share their
suggestions on how you can make
the most of your business appointments at Travel Exchange in St. Louis.
22 What’s On
Alaska’s alluring arts
Boston’s 19th-century revolutionaries
Signing on for science
Resources
70
Courier’s Guide to NTA-member
Casinos & Gaming Properties
Community
74
Meet the Members
Frankenmuth Chamber of Commerce
and CVB | Empire Hotel Group |
Desert Belle Tour Boat | Geary
County CVB
76
New Members/NTA Events Calendar
78
Ad Index
80 AfterWords
Anna Platte-Pantazakos of Tanger
Outlet Centers shares success
stories, and missteps, as her
company increased its efforts to
attract Chinese travelers visiting the
United States.
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