COSMOTALKS
EDUCATION- COSMOTALKS
Tuesday, July 14, 2026 REGISTER NOW
THE NEW DISCOVERY STACK: SEARCH, SOCIAL, AND AI IN THE CONSUMER JOURNEY
12:15PM – 1:00PM | LOCATION: COSMOTALKS A, ON THE EXHIBIT FLOOR | $ 85 Consumer discovery has restacked. Today’ s shoppers move fluidly across search, social, and AI( often in loops, not a line) as they research the products and routines shaping their lives. Make sure your market research aligns with their behavior. Join Google and Spate for a cross-platform look at the beauty and wellness trends gaining momentum right now, how signals move between platforms, and what the patterns reveal about where consumers are headed next. We’ ll close with a practical playbook for the question reshaping brand strategy: as AI joins search and social as a core layer of the discovery stack, how do you make sure your brand shows up wherever consumers are researching?
Yarden Horwitz | Co-founder, Spate Lamarr Shand | Head of YouTube Video Strategy( CPG / Beauty), Google
SCENT & SENSIBILITY: HOW FRAGRANCE BECAME BEAUTY’ S POWER CATEGORY
1:30PM – 2:15PM | LOCATION: COSMOTALKS B, ON THE EXHIBIT FLOOR | $ 85 Fragrance is one of beauty’ s fastest-growing categories, but growth alone can be misleading. Viral moments don’ t always build lasting brands, and not all storytelling drives sell-through. As consumers embrace scent as identity and self-expression, the rules of discovery, brand building, and scale are shifting in real time.
Moderated by Kelly Kovack, this panel brings together Givaudan’ s Jenine Guerriero, influencer Emma Vernon, and brand founder Carol Han Pyle to unpack what’ s actually driving success and and how brands can win in today’ s market. From formulation to digital influence to retail expansion, this conversation connects the full ecosystem from lab to consumer, offering a clear-eyed view of what it takes to build and scale a fragrance brand today.
Key Takeaways:
• What’ s truly driving fragrance growth and where brands misread demand
• Why virality doesn’ t equal longevity and what drives repeat purchase
• How discovery has shifted to community, content, and co-creation
• The gap between storytelling and sell-through and how to close it
• What retailers are looking for in fragrance brands today
MODERATOR: Kelly Kovack | Founder and CEO, BeautyMatter Jenine Guerriero | Head of Marketing and Consumer Insights, Givaudan Fine Fragrance North America
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