EDUCATION- COSMOTALKS
COSMOTALKS
Monday, July 13, 2026
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RETAIL REWIRED: THE MODELS POWERING BEAUTY’ S NEXT PHASE OF GROWTH
2:30PM – 3:15PM | LOCATION: COSMOTALKS A, ON THE EXHIBIT FLOOR | $ 85 Beauty retail isn’ t evolving along a single path— it’ s being reshaped by fundamentally different models of scale, curation, and consumer trust. From Sally Beauty’ s expansive, pro-driven mass network, to the heritage authority of C. O. Bigelow, to Bloomingdale’ s luxury lens on discovery and experience, each approach is redefining how brands reach customers— and what it takes to win.
This conversation convenes senior leaders from all three to unpack how they are thinking about assortment, storytelling, and loyalty in a rapidly shifting landscape. How are customers discovering new products today— and where does that discovery actually translate to sell-through? What drives repeat purchase in each environment? And what do brands need to understand to successfully partner— and scale— within these distinct models?
This isn’ t a comparison of channels— it’ s a candid look at the realities of selling into them, from the people who decide what gets on shelf, gets supported, and ultimately gets sold.
MODERATOR: John Cafarelli | President and Co-Founder, BeautyMatter Ian Ginsberg | President of C. O. Bigelow Becky Hall | VP of Merchandising, Sally Beauty
PACKAGING THAT SELLS: DESIGNING FOR SHELF, SCROLL, AND SPEED
3:30PM – 4:15PM | LOCATION: COSMOTALKS A, ON THE EXHIBIT FLOOR | FREE Packaging is no longer the final touch. It’ s the first strategic decision that determines whether a product gets noticed, picked up, and ultimately sold.
From retail shelves to TikTok feeds to Amazon product pages, packaging now carries the full weight of brand storytelling, user experience, and commercial performance. This session brings together leaders across retail, brand, and packaging innovation to unpack what drives conversion today and how packaging decisions directly influence sell-through and scalability.
MODERATOR: Manessa Lormejuste | Beauty Scientist and Product Developer, LORM · CO Biao Zou | Head of North America, JD Cross-border Amanda Baldwin | CEO, OLAPLEX
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