EDUCATION- COSMOTALKS
COSMOTALKS
Tuesday, July 14, 2026
REGISTER NOW
BEAUTY BUSINESS START-UP: WHAT YOU MUST KNOW BEFORE YOU LAUNCH
10:15AM – 11:00AM | LOCATION: COSMOTALKS A, ON THE EXHIBIT FLOOR | $ 85 Did you know that 80 % of all beauty brand start-ups fail? Did you know that last year, there were over 30,000 new beauty products introduced into the market and less than 50 % exist 1 year later? Join us and learn from a beauty business expert who lives and breathes beauty start-ups and we’ ll share the KEY THINGS YOU MUST KNOW BEFORE YOU LAUNCH YOUR BRAND. We’ ll explore the categories that fall under the go-to-market strategy, the brand creation and storying-telling process, product and package development, identifying, communicating and connecting with your target consumer and the financing involved to make all this happen.
You will walk away with a“ tool box” of knowledge, skills and resources to help you set the table for success. Why should you attend this seminar? Because you need to take your place among the successful 20 % and if you don’ t understand these basics, you could end up wasting a lot of time, energy and money.
Karen Young | CEO, The Young Group
FROM SEOUL TO SHELF: HOW K-BEAUTY INNOVATION IS WINNING IN THE U. S.
11:15AM – 12:00PM | LOCATION: COSMOTALKS B, ON THE EXHIBIT FLOOR | $ 85 K-beauty has evolved from a global trend into one of the most powerful innovation engines in the beauty industry. But as demand accelerates in the United States, the question is no longer just about discovery. It’ s about how Korean beauty successfully translates into sustained retail growth at scale.
In this conversation, leaders from Sukoshi and Ohlolly will explore how innovation moves from the lab to global consumers. From advanced ingredients and skincare technology to product development and speed to market, speakers will unpack what makes the Korean beauty ecosystem uniquely effective.
Joining them, Ulta Beauty brings the critical U. S. retail perspective: what American consumers are responding to, how K-beauty brands are evaluated for entry, and what it takes to move from niche discovery to national scale.
Moderated by WWD, this session connects the full K-beauty value chain, from formulation to brand to retail— revealing how Korean innovation is shaping the future of beauty in the world’ s largest market.
MODERATOR: Ryma Chikhoune | Senior Reporter, WWD Linda Dang | Founder and CEO of SUKOSHI Penny Coy | SVP of Merchandising, Ulta Beauty Sue Greene | CEO and Co-founder, Ohlolly
32 @ cosmoprofna | # cosmoprofna