EDUCATION- COSMOTALKS
COSMOTALKS
Monday, July 13, 2026
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THE BUSINESS OF BEAUTY INNOVATION: WHY SOME PRODUCTS WIN AND OTHERS DON’ T
1:30PM – 2:15PM | LOCATION: COSMOTALKS A, ON THE EXHIBIT FLOOR | FREE Thousands of beauty products launch every year, but only a select few break through and build lasting consumer loyalty. In an increasingly crowded marketplace, success requires far more than a trending ingredient or clever marketing campaign.
Moderated by Ian Michael Crumm, Founder of Boys in Beauty, this conversation brings together cosmetic chemists Ramon Pagan and Javon Ford, and Founder and CEO of Wizard Wellness, Lorne Lucree, to explore what separates products that gain traction from those that get lost in the noise. From identifying consumer needs and developing meaningful formulations to educating consumers and building commercially viable brands, this session will explore the many factors that influence success in today’ s beauty industry.
MODERATOR: Ian Michael Crumm | Founder, Boys in Beauty Lorne Lucree | CEO of Wizard Wellness
GENAI IN BEAUTY: FROM PILOT TO PROFIT
1:30PM – 2:15PM | LOCATION: COSMOTALKS B, ON THE EXHIBIT FLOOR | $ 85 AI is changing how beauty shoppers decide what to buy. As shoppers increasingly turn to Gemini, ChatGPT, Copilot and other AI-powered experiences to compare products, build routines, evaluate ingredients and make purchase decisions, beauty brands need an operating model for turning AI visibility into measurable commerce outcomes.
In this practitioner-led session, Iced Media, Google and Moroccanoil will unpack how beauty brands can move from experimentation to business impact. The conversation will focus on what it takes to build a modern AI commerce strategy across GEO, structured product data, paid and organic signals, content authority, retail readiness and emerging agentic shopping experiences.
This panel will unpack actionable insights for all brands to deploy. Attendees will hear directly from the teams building, testing and scaling AI-powered discovery and conversion frameworks, including where brands are seeing traction, what capabilities matter most, and how to turn AI visibility into revenue.
MODERATOR: Leslie Ann Hall | CEO and Founder, Iced Media Elizabeth Fenton | Associate Director, Performance & Digital Marketing, Moroccanoil Kelley Maloney | Account Executive( Home & Personal Care), Google
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