EDUCATION- ENTREPRENEUR ACADEMY
ENTREPRENEUR ACADEMY 101
Monday, July 13, 2026 | Classes confirmed as of April 17, 2026.
STORYTELLING THAT CREATES A BRAND THAT LASTS
12:30PM – 1:30PM | LOCATION: SOUTH PACIFIC J | $ 140 The number of new brands entering the beauty category has more than doubled in the past 5 years. A unique product and a meaningful story that has human resonance and connects with a particular segment of consumers in a profound way can be the difference between the brands that have the power to stay and those that pitter out in a few years. Powerful stories that are unique, when executed across all the consumer touchpoints in a consistent and unique way create a moat around the brand that is difficult for competitors to replicate. More importantly, it also creates a multiplier effect in A + P dollar spent. In this session, you will learn how to craft your story in a powerful way. You will also get strategic insights on how to turn your story into a cohesive narrative that touches every piece of the brand and throughout the consumer journey.
Agnes Landau | Principal, AML Consulting
WHY CREATOR MARKETING MATTERS, AND WHERE IT’ S GOING NEXT
2:00PM – 3:00PM | LOCATION: SOUTH PACIFIC J | $ 140 Savvy beauty brands know that creator marketing is a necessity. But in an increasingly competitive market, how can leading brands stay ahead? In this session, Alex Rawitz, Director of Research & Insights at CreatorIQ, will share a historical perspective from his 10 + years in the influencer marketing space, charting the creator economy’ s evolution over the last decade. Touching on platform shifts, the rise of AI, and more, he’ ll explain how the world’ s top brands have future-proofed their influencer marketing strategies— and how your brand can do the same.
Alex Rawitz | Director of Research & Insights, Creator IQ
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