ENTREPRENEUR ACADEMY 101
Monday, July 13, 2026 | Classes confirmed as of April 17, 2026.
UNDERSTANDING THE A-Z’ S OF AMAZON BEAUTY: BEST PRACTICES & STRATEGIES TO DRIVE SALES AND MAXIMIZE PROFIT
EDUCATION- ENTREPRENEUR ACADEMY
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3:15PM – 4:15PM | LOCATION: SOUTH PACIFIC J | $ 140 With a reach of over 100 million unique beauty shoppers monthly, Amazon is rapidly solidifying its position as the largest beauty retailer in the US. However, with thousands of beauty brands competing for visibility and revenue on the platform, standing out has never been more challenging. Amazon continues to evolve with new tools and opportunities, including pay-to-play marketing options, subscribe-and-save programs, and a dynamic creator community that beauty brands can leverage to accelerate their growth. This session will guide founders and brands through the essential best practices and tactics to build effective go-to-market strategies for their brands on Amazon. Attendees will gain insights into evaluating their brand’ s readiness for success on the platform, identifying the right paid investments, and determining the optimal timing to make those investments. They will also walk away with a check list of actions that they can implement at little to no cost that will enhance their brand listings, increase conversion and drive greater revenue.
Crystal Wood | Founder, Beauty AI
RETAIL GO-TO-MARKET STRATEGIES FOR BEAUTY ENTREPRENEURS
4:30PM – 5:30PM | LOCATION: SOUTH PACIFIC J | $ 140 Turning your idea into a retail success is all about Vision, Execution and Luck. Find out how to refine your vision and develop an execution plan through proven strategies. In an increasingly competitive industry, the ability to launch and thrive is harder than ever. Beauty entrepreneurs need to understand the key elements necessary to be ready for long-term success at retail.
Key Topics:
• Identify the key elements needed for your brand to be successful
• What lessons have we learned from the last decade?
• Is omnichannel distribution right for your brand?
• Does your brand positioning and marketing strategy align with your distribution goals?
• What does long-term success and profitability look like?
Louise Butler( Caldwell) | President and Founder, IGNITE Beauty Strategy
cosmoprofnorthamerica. com / las-vegas 25