ENTREPRENEUR ACADEMY 101
Monday, July 13, 2026 | Classes confirmed as of April 17, 2026.
EDUCATION- ENTREPRENEUR ACADEMY
UNDERSTANDING THE A-Z’ S OF AMAZON BEAUTY: BEST PRACTICES & TACTICS TO DRIVE TOP LINE SALES AND BOTTOM-LINE PROFIT
3:15PM – 4:15PM | LOCATION: SOUTH PACIFIC J | $ 140 With a reach of over 100 million Unique Beauty shoppers per month, Amazon is on track to becoming the largest Beauty Retailer in the US. At the same time, there are thousands of beauty brands fighting to win and grow their revenue on Amazon. While Amazon has added many enhancements including pay to play marketing options, subscribe and save and even a dynamic creator community that beauty brands can leverage to exponentially grow their sales, founders & brands need to understand the full range of best practices and tactics in order to build impactful GTM strategies for their brands on Amazon. Attending this session will assist brand founders in assessing their current brand readiness to win on Amazon as well as what paid investments are most appropriate and when to make them.
Crystal Wood | Founder, Beauty AI
RETAIL GO-TO-MARKET MASTERY: STRATEGIES FOR BEAUTY ENTREPRENEURS
4:30PM – 5:30PM | LOCATION: SOUTH PACIFIC J | $ 140 Understand the path to retail success for your beauty brand. Identify the key elements and thought processes to navigate in today’ s evolving market. This session will arm you with strategic thinking and a roadmap for decision making.
Key Topics:
• What are the three key elements for success at retail?
• Lessons from the last decade
• Does omnichannel distribution make sense for your brand?
• When and how to decide on retail partners
• Refining your brand positioning and marketing strategy
• What does it mean to ignite momentum for long-term success and profitability
Louise Butler( Caldwell) | President and Founder, IGNITE Beauty Strategy
cosmoprofnorthamerica. com / las-vegas 25