Cosmoprof North America Las Vegas Event Preview 2026 | Page 23

ENTREPRENEUR ACADEMY 101

Monday, July 13, 2026 | Classes confirmed as of April 17, 2026. CRAFTING GREAT PRODUCTS
EDUCATION- ENTREPRENEUR ACADEMY
REGISTER NOW
10:00AM – 11:00AM | LOCATION: SOUTH PACIFIC J | $ 140 Creating and developing your products is one of the most challenging( and costly) steps in your brand journey. Global regulations are constantly shifting; restricted ingredient lists continue to expand; and packaging must strike the perfect balance between sustainability and visual appeal for social media! This session will provide you with the fundamentals you need to navigate this successfully.
Karen Young | CEO, The Young Group
BEAUTY BYTES
11:15AM – 12:15PM | LOCATION: SOUTH PACIFIC J | $ 140 In this session, you’ ll get the must-have playbook for building and growing your beauty brand online. We’ ll start with digital strategy fundamentals: from selecting hero products and identifying trends to capitalize on, to ensuring your foundations are set up for success across your website, email marketing and data tracking so every marketing dollar works harder.
From there, we’ ll break down where and how to invest on paid media platforms like Meta( Facebook & Instagram), TikTok and Google Ads. We’ ll cover the ad creatives, messaging angles and campaign formulas leading beauty brands use to acquire and convert modern beauty shoppers. We’ ll also explore AI Search, and how indie brands can show up where consumers are increasingly discovering and researching products.
Packed with practical, tactical insights, this session will leave you with a clear roadmap to drive sales online and future-proof your beauty brand’ s digital growth.
Emily Rose Campbell | Head of Performance, Iced Media
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