Cosmoprof North America Las Vegas Event Preview 2026 | Page 23

ENTREPRENEUR ACADEMY 101

Monday, July 13, 2026 | Classes confirmed as of April 17, 2026. CRAFTING GREAT PRODUCTS
EDUCATION- ENTREPRENEUR ACADEMY
10:00AM – 11:00AM | LOCATION: SOUTH PACIFIC J | $ 140 Developing and creating your products will be one of the most challenging( and expensive) parts of your brand journey. Global regulations seem to change monthly; the restricted ingredient list gets longer and longer; packaging must not only be environmentally friendly, but also Instagrammable!
Karen Young | CEO, The Young Group
BEAUTY BYTES
11:15AM – 12:15PM | LOCATION: SOUTH PACIFIC J | $ 140 In this session, you’ ll get the must-have playbook for building and growing your beauty brand online. We’ ll start with digital strategy fundamentals: from selecting hero products and identifying trends to capitalize on, to ensuring your foundations are set up for success across your website, email marketing and data tracking so every marketing dollar works harder.
From there, we’ ll break down where and how to invest on paid media platforms like Meta( Facebook & Instagram), TikTok and Google Ads. We’ ll cover the ad creatives, messaging angles and campaign formulas leading beauty brands use to acquire and convert modern beauty shoppers. We’ ll also explore AI Search, and how indie brands can show up where consumers are increasingly discovering and researching products.
Packed with practical, tactical insights, this session will leave you with a clear roadmap to drive sales online and future-proof your beauty brand’ s digital growth.
Emily Rose Campbell | Head of Performance, Iced Media
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