COSMOTALKS
COSMOTALKS
Education
CLICK HERE TO REGISTER FOR CLASSES MORE CLASSES BEING ASSIGNED WEEKLY .
Wednesday , January 22 , 2025 | Classes confirmed as of October 7 , 2024 .
BEHIND THE GROWTH : HOW PREMIUM HAIR CARE BRANDS ARE SHAPING THEIR CHANNEL STRATEGIES
9:00AM – 9:45AM | LOCATION : OCEAN BALLROOM E / F | FREE
Premium hair care brands are experiencing significant growth but navigating the balance between online and offline channels has become increasingly complex . This session will explore how leading premium hair care brands are strategically managing their presence across both salon and e-commerce channels . We ’ ll dive into the growth strategies driving their success , focusing on how they maintain exclusivity and brand prestige in salons while leveraging the power of e-commerce to reach new audiences . Join us to gain insights into the key factors behind these brands ’ success , including their approach to product differentiation , channel-specific marketing , and partnership strategies . This session offers an in-depth look at the tactics that are helping premium hair care brands thrive in a rapidly changing market .
Dana Kreutzer | Project Manager , Beauty and Wellbeing Vertical , Kline
REGULATORY TABLE STAKES : WHAT SHOULD INDIE BEAUTY BUSINESSES BE TRACKING FOR MOCRA IN 2025 ?
A COSMOPACK EDUCATION SESSION 10:00AM – 11:00AM | LOCATION : OCEAN BALLROOM A / B | FREE
FDA ’ s implementation of MoCRA continues in 2025 ! This session will focus on :
• The status of MoCRA implementation progress
• MoCRA updates to be on the lookout for in 2025
• How can indie beauty businesses think about MoCRA compliance strategy while scaling ? Meredith Petillo | VP Technical & Regulatory Affairs , Independent Beauty Association
cosmoprofnorthamerica . com / miami 31