COSMOTALKS
Education
COSMOTALKS
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MORE CLASSES BEING ASSIGNED WEEKLY . Wednesday , January 22 , 2025 | Classes confirmed as of October 7 , 2024 .
A CONVERSATION WITH TIKTOK
10:30AM – 11:30AM | LOCATION : OCEAN BALLROOM C / D | $ 85
Join us for a panel discussion hosted by Women ’ s Wear Daily and TikTok to explore how TikTok Shop and TikTok for Business are transforming the beauty landscape . This dynamic platform is merging engaging content with seamless shopping , empowering beauty brands to :
• Drive Trends : Set the pace for industry trends
• Amplify Reach : Expand brand visibility
• Boost Sales : Convert views into purchases directly on the platform
Discover how TikTok is reshaping consumer behavior , redefining brand-consumer relationships , and offering unparalleled growth opportunities for both indie startups and established brands .
MODERATOR : Jenny B . Fine | Editor in Chief , Beauty Inc ., WWD Maliq Hill | Head of Industry , Beauty & Personal Care , TikTok Ajay Salpekar | Head of Beauty & Personal Care , TikTok
THE RULES OF RETAIL : ENSURING SUCCESS BEYOND THE LAUNCH
11:00AM – 12:00PM | LOCATION : OCEAN BALLROOM E / F | $ 85
DTC disruption was the impetus for completely upending the traditional retail paradigm and ultimately throwing away unwritten rules . In a world where consumers have more power and trends move at the speed of TikTok , the term omnichannel seems both dated and more critical than ever . Economies will fluctuate , supply chains will get more complicated , and new channels and technologies will continue to emerge , diverge , and redefine the retail landscape . What remains constant is the symbiotic relationship between retailers and brands . While brands completely control their DTC destiny , wholesale success is predicated on the deal you negotiate and your relationship with your retail partners . We ’ ll discuss how to assess opportunities , negotiate contracts , and dive into what it takes to build a sustainable business .
MODERATOR : Kelly Kovack | CEO & Founder , BEAUTYMATTER Noah Rosenblatt | President , BEAUTYSPACE Lisa Green | VP , DMM Beauty & Salon , JCPenney Nyvette Marquez | Lead Director Beauty , Health & Wellness , Hispanic Strategy Team , CVS HEALTH Erin Keating | Chief Customer Officer , Maesa
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