COSMOTALKS
Education
COSMOTALKS
CLICK HERE TO REGISTER FOR CLASSES MORE CLASSES BEING ASSIGNED WEEKLY .
Tuesday , January 21 , 2025 | Classes confirmed as of October 7 , 2024 .
BEAUTY RETAIL ’ S ( R ) EVOLUTION
3:00PM – 4:00PM | LOCATION : OCEAN BALLROOM A / B | $ 85
The landscape of beauty retail has been turned on it ’ s head over the past year , with ecommerce playing an increased role , and new social and quick selling channels emerging . In this session we will cover what brands need to know about how consumer beauty shopping behavior is changing , and how to be ready to take advantage of new buying patterns . Specifically we will cover :
• As beauty becomes increasingly dominated by ecommerce , how do brands need to think about winning the omnishopping consumer
• How amazon became the largest US beauty retailer , and what brands are doing to win on the platform
• The rise of social shopping and quick commerce , including TikTok Shop , Temu , Shein , and more
• What the future holds for DTC brands
• Which new retail formats are proving to be the most successful at gaining customers Anna Mayo | VP , NielsenIQ Beauty Vertical
LEVERAGE U . S . GOVERNMENT RESOURCES FOR INTERNATIONAL MARKET EXPANSION
4:15PM – 5:15PM | LOCATION : OCEAN BALLROOM E / F | FREE
Did you know U . S . companies can tap into federal government programs to support their export growth ? This session will cover the importance of exporting , market opportunities for personal care products in Latin America , and how to leverage U . S . government resources to :
• Navigate Regulatory Requirements
• Identify Qualified Buyers / Distributors
• Buyer / Distributor Due Diligence
• Mitigate Risk and Export Financing
• Identify Grants for U . S . Exporters Hosted by U . S . Commercial Service
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