Cosmoprof Miami Show Preview 2025 | Page 24

ENTREPRENEUR ACADEMY
Education
ENTREPRENEUR ACADEMY
Tuesday , January 21 , 2025 | Classes confirmed as of October 25 , 2024 .
CLICK HERE TO REGISTER FOR CLASSES
UNDERSTANDING THE A-Z ’ S OF AMAZON BEAUTY : BEST PRACTICES & TACTICS TO DRIVE TOP LINE SALES AND BOTTOM-LINE PROFIT
2:00PM – 3:00PM | LOCATION : OCEAN BALLROOM C / D | $ 140
With a reach of over 100 million Unique Beauty shoppers per month , Amazon is on track to becoming the largest Beauty Retailer in the US . While Amazon has added many enhancements including pay to play marketing options , subscribe , and save and even a creator community that beauty brands can leverage to exponentially grow their sales and capitalize on the Amazon beauty audience , there are also new complexities , fees and inventory processes that can quickly send sales and profit in the opposite direction .
Key Takeaways :
• Amazon Terminology & Acronyms
• Deep dive into Amazon worlds - Premium , Luxury and Mass – and what each has to offer re : customer experience
• Amazon Ways of Working
• Clarity on Paid Tactics
• Cost to Serve & Resource Allocation
• Timeline on Investments vs . Results Crystal Wood | CMO / CRO , The PCA Companies

WHAT ARE ATTENDEES SAYING ? It was extremely well organized , the paid lessons were so worth it , very eye opening to see industry trends , suppliers and brands .

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