ENTREPRENEUR ACADEMY
ENTREPRENEUR ACADEMY
Tuesday , January 21 , 2025 | Classes confirmed as of October 25 , 2024 .
Education
CLICK HERE TO REGISTER FOR CLASSES
BEAUTY BYTES : BUILD & SCALE YOUR BRAND DIGITALLY
11:15AM – 12:15PM | LOCATION : OCEAN BALLROOM C / D | $ 140
The 2025 beauty consumer is discerning , educated , and exists seamlessly across digital and offline touchpoints . So how do we reach them ? Track them ? And speak to them ? In this session , you ’ ll get an overview of the essential digital channels and how to use them to reach and connect with customers to grow your business . You ’ ll learn the basics of setting up foundations ( tracking , data collection ), what channels to begin with ( owned and earned ), and a tactical plan for activating on paid channels when you need to make every dollar count . Paid channels include Paid Search ( Google Ads ) and Paid Social ( Instagram , Facebook and TikTok ). In the realm of Paid Media , we ’ ll be focusing on how to capitalize on trends , what ad creatives and formats you need , and what messaging angles we ’ ve seen work best for beauty . And lastly , we ’ ll be demystifying AI . You ’ ll learn how digital marketing platforms use it , how to make it work optimally for your business , and how you can use it to simplify your workflow .
Emily Rose Campbell | Senior Director of Client Services , Labelium
HOW TO BUILD A WINNING INFLUENCER MARKETING STRATEGY
12:30PM – 1:30PM | LOCATION : OCEAN BALLROOM C / D | $ 140
Savvy beauty brands know that influencer marketing is a necessity . But in a crowded and competitive market , how can up-and-coming brands lay the foundation for a successful creator program ? Learn the strategies and key metrics that separate winning influencer marketing programs from the rest of the pack . Alex Rawitz , Director of Research & Insights at CreatorIQ , will share his expertise about how the world ’ s leading brands have built their influencer marketing strategies — and how your brand can do the same .
Alex Rawitz | Director of Research & Insights , CreatorIQ
WHAT ARE ATTENDEES SAYING ?
Informative educational events , great representation of different brands and markets . Great place to network . cosmoprofnorthamerica . com / miami 23