ENTREPRENEUR ACADEMY
Education
ENTREPRENEUR ACADEMY
Tuesday , January 21 , 2025 | Classes confirmed as of October 25 , 2024 .
CLICK HERE TO REGISTER FOR CLASSES
FROM STORY TO STRATEGY : BUILDING AN ICONIC BRAND
3:15PM – 4:15PM | LOCATION : OCEAN BALLROOM C / D | $ 140
Explore the power of storytelling in building an authentic brand identity and how that narrative , combined with data-driven strategy , creates long-lasting consumer connections . Attendees will learn how to transform product innovation into a compelling brand message , scale a purpose-driven marketing approach , and create impactful campaigns that resonate with today ’ s wellness-focused audience . Whether you ’ re launching a new product or elevating an established brand , this session will provide actionable strategies for shaping a brand that ’ s both iconic and meaningful .
Key Takeaways :
• The role of storytelling ( and audience consideration ) in brand building
• Communicating efficacy and value
• Creating emotional connections through rituals
• Building and amplifying the power of storytelling through community Nichola Gray | Co-Founder & CEO , Kate Mcleod
RETAIL GO-TO-MARKET MASTERY : STRATEGIES FOR BEAUTY ENTREPRENEURS
4:30PM – 5:30PM | LOCATION : OCEAN BALLROOM C / D | $ 140
Create the path to retail success for your beauty brand utilizing key elements and thought processes geared to today ’ s evolving market . This session will arm you with the strategic planning guidelines to develop the framework for decision making .
Key Topics :
• The three key elements for success at retail
• Does an omnichannel distribution business model make sense for your brand
• When and how to decide on retail partners
• Refining your brand positioning and marketing strategy
• How to ignite momentum for long-term success and profitability Louise B Butler | President and Founder , IGNITE Beauty Strategy
cosmoprofnorthamerica . com / miami 25