COSMOTALKS
COSMOPROF NORTH AMERICA LAS VEGAS 2024 EDUCATION
COSMOTALKS
WEDNESDAY , JULY 24 , 2024
CLASSES CONFIRMED AS OF JUNE 10 , 2024 .
REGISTER NOW
HOW TO THRIVE IN LIVESTREAM & SOCIAL COMMERCE : THE 101 GUIDE 11:00AM – 12:00PM | LOCATION : SOUTH PACIFIC BALLROOM D | $ 85
Online shopping has been limited to ‘ product pages ’ for more than 20 years . Technology however , has leapfrogged beyond websites allowing us to have live , interactive experiences directly from our smartphones . Now , in the U . S . and Europe we ’ re seeing livestream , social and interactive shopping take center stage . Brands , retailers , creators and beauty professionals will need to learn how to build a more dynamic , content-first , interactive shopping experience , far beyond traditional ecommerce , in order to stay relevant . In this talk , gain an introduction to livestream & social commerce and practical direction how to get started .
Max Benator | Co-Founder & CEO , Orca
GEN A TO GEN Z : BEAUTY PRIORITIES ACROSS THE AGES 12:00PM – 1:00PM | LOCATION : SOUTH PACIFIC BALLROOM B | $ 85
Keeping up with the beauty preferences and evolving needs of beauty consumers can be a challenging task , especially when it comes to generations . From the age-inappropriate Boomers and stereotype-busting Gen X , to skeptical shopping Millennials , anti-wellness Gen Z and the newly emerging aspirational Alphas , knowing what products to offer is vital . But don ’ t worry , WGSN has the answers . Join the world ’ s leading forecasters for an in-depth analysis of each generation ’ s unique beauty preferences and the categories and products to invest in .
Hannah Mauser | Beauty Strategist , WGSN cosmoprofnorthamerica . com / las-vegas | 33