COSMOTALKS
EDUCATION
COSMOTALKS
WEDNESDAY , JULY 24 , 2024
CLASSES CONFIRMED AS OF JUNE 10 , 2024 .
COSMOPROF NORTH AMERICA LAS VEGAS 2024
REGISTER NOW
GOOGLE AND SPATE : THE NEW RULES OF BEAUTY , ACCORDING TO THE CONSUMER 9:00AM – 10:00AM | LOCATION : SOUTH PACIFIC BALLROOM D | $ 85
Google and Spate have partnered to reveal the latest trends in the beauty industry , leveraging a massive dataset of over 20 billion signals from Google Search , TikTok , and YouTube . By analyzing trends across these major platforms , this presentation will provide a comprehensive and nuanced understanding of consumer engagement in the beauty sector , including the emerging Gen Alpha and the evolving aesthetics within the beauty landscape . Attendees will leave with actionable takeaways and implications for how their brands can better serve the beauty consumer with products and language that resonate .
Yarden Horwitz | Co-founder , Spate Sam Mintz | Head of SDM - HPC , FBR , CE , Google
BEAUTY BUSINESS START-UP : WHAT YOU MUST KNOW BEFORE YOU LAUNCH ! 10:00AM – 11:00AM | LOCATION : SOUTH PACIFIC BALLROOM B | $ 85
Did you know that 80 % of all beauty brand start-ups fail ? Did you know that last year , there were over 14,000 new beauty products introduced into the market and less than 1,800 exist 1 year later ?
Join us and learn from a beauty business expert who lives and breathes beauty start-ups and we ’ ll share the KEY THINGS YOU MUST KNOW BEFORE YOU LAUNCH YOUR BRAND .
We ’ ll explore the categories that fall under the go-to-market strategy , the brand creation and storying-telling process , product and package development , identifying , communicating and connecting with your target consumer and the financing involved to make all this happen .
Karen Young | CEO , The Young Group
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