Cosmoprof Las Vegas Event Preview 2024 | Page 33

COSMOTALKS
COSMOPROF NORTH AMERICA LAS VEGAS 2024 EDUCATION
COSMOTALKS
TUESDAY , JULY 23 , 2024
CLASSES CONFIRMED AS OF JUNE 10 , 2024 .
REGISTER NOW
SOCIAL BEAUTY SHOPPING : ONLINE & OFFLINE - WHAT ’ S THE NEXT BIG THING ? 3:30PM – 4:30PM | LOCATION : SOUTH PACIFIC BALLROOM B | $ 85
From Amazon to Instagram to TikTok , the world of beauty shopping has become increasingly “ social ”. Stores still do the vast majority of beauty sales . Yet influencers drive awareness and engagement for new and established brands -- and social shopping has become the latest big thing . So , what next ? In this session , join Wendy Liebmann and a panel of retail innovators , brand builders and tech gurus to discuss the critical requirements to building beauty in an online-offline world in 2025 and beyond .
MODERATOR : Wendy Liebmann | CEO & Chief Shopper , WSL Strategic Retail Ali Kole | Former Head of Premium Beauty , Amazon Michelle L . LeBlanc | VP , Beauty / Personal Care & Hispanic Center of Excellence , CVS
THE FUTURE OF INGREDIENT-LED BEAUTY 4:30PM – 5:30PM | LOCATION : SOUTH PACIFIC BALLROOM D | $ 85
Clean and conscious beauty , wellness , sustainability , and international beauty concepts have all contributed to the rise of ingredient-led beauty , while high-profile lawsuits and recalls have only increased consumer scrutiny and the weight of health considerations . As a result , consumers are driving demand for clean , clinical and efficacious brands , for authenticity and storytelling found in well-know beauty cultures , and for personalization through ingredients across beauty . Euromonitor will explore how these shifts in consumer behavior are disrupting ingredients and claims in skin care and color cosmetics , discussing future implications for US beauty and personal care .
Olivia Stelmaszczyk | Senior Research Analyst Beauty & Fashion , Euromonitor International
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