representative of #BeCrueltyFree, Antoniana Ottoni, said of the proposal, “We welcome these improvements to Brazil’s cosmetics bill and warmly
thank Senator Buarque for listening to the many
Brazilian citizens, lawyers, scientists and elected
representatives who have supported a meaningful
bill. A weak bill could have dire consequences and
would fail to create any incentive for the cosmetic
industry to turn its back on ingredients that have
been newly tested on animals. We now urge the
Commission of Science and Technology to adopt
Senator Buarque’s amendments that will transform a once confusing and ineffective bill into a
robust national ban. We are delighted that Brazil
is now on track to become the largest economy in
South America to stop cosmetic tests on animals.”
Silimed Speaks out on Implants
Nice & Easy Ad Banned
The drugstore hair care brand was recently required to
desist in using an ad featuring actress Christina Hendricks when the UK Advertising Standards Agency
(ASA) noted that the claims in the ad seemed erroneous. The ASA said in a complaint, “We noted the color
effects shown had been achieved firstly by coloring the
model’s hair to blonde after it had not been colored for
around eight weeks, and then by dying her hair from
blonde to a vibrant red, whereas the impression given
by the ad was that the effect had been produced when
changing from the red shade to the blonde.” P&G maintains that the hair colors shown are fully representative
of what Nice & Easy is capable of but that in order to
preserve hair health and due to the actresses schedule
the filming of the ad had to be done in reverse.
A Brazilian silicon implant maker, Silimed, has
been working to reassure the public that its implants are in fact safe. In September a UK based
publication noted that the CE mark for the company had been suspended in response to a recent inspection of the facility that found that fibers were contaminating the implants. A PR agency for the company
released a statement saying, “There is no contamination. The presence of these particles does not mean that
the product is inadequate for use, because the particles
are on the surface of the product and are not microor-
Latin America
Addendum to Brazil’s Animal Testing Bill
Proposed
Brazilian Senator Cristovam Buarque recently submitted a proposal that would fill some unintentional gaps
that appeared in Bill 70/2014 after its initial passing.
While the previous bill was overall a huge step towards
awning animal testing in Brazil, in the months since
several loopholes have been found. If passed, the proposal would ensure that testing is further restricted. A
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