ganisms or toxins. We are being questioned by European authorities regarding a certain level of particles,
which is normal for all medical products and does not
represent damage to a patient’s health.”
Brazilian Beauty Market Declines
For the first time in 20 years the Brazilian economy has
seen a decline of 0.7% for the first quarter and 1.9% in
the second. Overall the decline for 2015 was expected due to a number of contributing factors including
changes in exchange rates, new taxes, and a less than
perfect political environment. In July the country’s unemployment rate had reached 7.5%, and paired with an
overall decrease in wages purchasing has decreased.
While beauty and personal care sales were less affected
there was still a noticeable 2.5% decrease.
Asia and the Pacific
Lush Clashes with Ad Standards Board
One of the brand’s most recent advertising campaigns
in Australia and New Zealand faced complaints recently. The ‘Go Naked’ campaign features an image of unclothed Lush staff that was featured in store windows
and on social media. There were some complaints to the
watchdog group that suggested the ads were viewed as
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pornographic; however, the brand had a significant positive response. Lush did not take down the images nor
did it change its campaign. The official response from
the company read, “Our dedicated Customer Care team
document all feedback received and in sharing some of
these messages with the Advertising Standards Board
we hope this will help reflect the wider impact to the
broad audience that viewed our advertisement.”
Korean Beauty Looks To Global Dominance
While Korean beauty has taken Europe and North
America by storm, industry leader AmorePacific is
looking to expand to the Middle East and Latin America. The brand is known worldwide for its revolutionary
cushion compact technology which has been gaining
popularity around the globe inspiring knock offs and
DIY’s alike. AmorePacific Chairman & CEO, Suh
Kyung-Bae, said “AmorePacific will continue to pioneer and lead the global Cushion market with the company’s unparalleled technology and superior products.”
NNNY Brings Japanese Skincare Stateside
Founded by Japanese esthetician Yuko Nishio, NNNY
uses Japanese plant extracts to repair and rejuvenate
skin. The brand announced its US launch by screening a short video at the LA EigaFest 2015. The video
featured Tala Golzar, an Iranian American actress and
model, who is a fan of the brand and uses the products.