Necole: Did you meet any influencers that were
excited about Sensationnel?
Kandice: “We had a couple of friends who are influencers
to stop by. At BeautyCon, everyone ‘s an influencer,
which led to some really great content. We also had a lot
of media stop by our booth. We met ladies from Paper
Magazine, Good Morning America, Refinery 29, National
Geographic and Unbothered.”
Necole: Most hair companies don’t know the
influence BeautyCon has on the beauty industry
as one of the biggest beauty events. Why was it
important for you to Sensationnel on board? How
important is it for hair companies to also market
themselves at these events?
Kandice: “With the rise of social media today, people
who may not have tried a trend are willing to do that today
when it comes to hair. Hair and beauty come hand-in-
hand. A lot of make-up artist, influencers and lovers, they
love to wear wigs to accentuate the looks that they’re
doing. So being able to grab that market and realizing
this is bigger than everyday wear and the market that
we have traditionally served is important for companies
to know.
BeautyCon is also about 50,000 strong with attendees
in New York City. Many of them are Generation Z,
Millennials, and Baby Boomers. Here, we’re meeting
every market and age gap. We got a lot of mother and
daughters to come to our booth that loved our wigs,
wives that wanted to buy wigs for their husbands, as well
as beauty gurus that wanted to stay on trend with what’s
going on.”
Necole: How was this show different from the usual
trade shows the hair companies attend?
Kandice: “So, I usually don’t go to the trade shows,
but I’m not going to lie, the rest of the team was a little
scared going to BeautyCon. With this, I was able to be
hands on and help design a booth with our team that
wasn’t focused on selling new, hot items, but introducing
the brand to potential customers and getting more brand
exposure. So, with that, the booth was different. W has
a bubble machine and LED lights. We wouldn’t normally
have this at the trade shows. This experience was great
for the team in the end. They had fun with the process
and they are looking to do it again next year.”
Necole: Sensationnel seems more modern in their
marketing than other companies. They have been
heavy on social media, featured on popular pages
like The Shaderoom and now at BeautyCon. How
has this positively affected the company?
Kandice: “It’s been positive because we now have
customers that didn’t want to buy a product before or
who didn’t really know about it and they’re able to see
us in The Shaderoom, Times Square and BeautyCon
and they don’t know about our brand, but they see
us making moves and learning about us. We’re doing
more photo shoots and trying more things to bring in a
bigger customer base and have been getting so much
positive feedback for it. To be honest, the hair industry is
changing and we want to create a lasting business that’s
able to evolve and adapt.”
Image Credit: Sensationnel
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