Lecture Afternoon &
Rene
Rene Spada picked up the reins of this
committee from Kim MacCallum. The trend
over the past years shows decreased number
of attendees of the evening events. There are
a number of reasons for this, e.g. time of the
day which is not always convenient for those
with families, traffic and location. Times and
venues for the lecture evenings were
therefore changed to see if we could pick up
any preferences. The events hosted this year
were moved to late afternoon slots and the
attendance was similar to evening events, as
such the evening events will be re-awoken in
2018. Thank you to Evonik for the use of their
facilities in Midrand for these afternoon
lectures.
The following lectures were presented in
2017:
Think with Google Beauty Trends 2017 held
on 12 May 2017 presented by Kim McCallum,
Vantage Specialty Chemicals
Each market, be it Japan or the US, has their
own distinct values when it comes to skin care.
These trends are important for Africa, as parts
of the continent are influenced by France and
the USA. Facial masks is a leading trend, while
skin bleaching is declining – good news in light
of the damaging effects. The vegan trend is
growing, and in France the anti-cellulite trend
is still growing. In the mask trend, treatment
for acne skin is the main reason. A trend to
watch is also Men’s skin care.
Summary of Cosmetic Trend Predictions
from the World’s leading provider of Market
Research held on 2 June 2017 presented by
Chantal O’Brien De Villiers, Materia Medica
Four main trends emerged, they are:
1. Active Beauty, as more and more women
exercise in their quest for better health.
Cosmetic manufacturers are embracing this
trend with products to protect the skin during
and after excising.
2. Damsels in Distress: Many office workers
are close to burnout. Cosmetic manufacturers
are picking up on this trend and launching
calming creams.
3. Back to Basics: Consumers want to
simplify their lives. They no longer want to be
faced with lengthy ingredient lists on their facial
care
products. They prefer the simplicity of the
products their grannies used, e.g. coconut oil
and brown sugar. Cosmetic manufacturers are
responding by stripping down their formulations
to the bare minimum.
4. Beauty Around the Clock: Beauty
manufacturers are responding by offering
products that addresses all stressors your skin
are exposed to during the day, e.g. claiming
anti-stress, anti-pollution, protection against
airborne diseases, protection against blue light
from computer screens, tablets and cellular
phones.
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