Coschem - Annual Report 2015 Coschem Annual Report 2017 | страница 13

Evening Committee Spada Colouring in the Trends held on 7 July presented by Karen Maier, Merck An excellent interactive session during which Karen shared interesting snippets, e.g. Lindwij Edelkroot is a prominent trend forecaster, that purple is a popular colour during economic turmoil, and that consumers need to be told what is in fashion. Places to watch colour trends is e.g. the Coachella Festival. The trends right now is ‘strobing’ using silver, gold and rose on the areas of the face where light hits it. ‘Blurred lines’ for genderless beauty, and all about femininity, glamour and perfect grooming.