ADVERTORIAL
Playing with your children. Riding a bike. Coming home after a long day. Moments like these
are what make life worth living. But for some, this very moment might well be their last.
What if you could play a part in ensuring that there are many more such moments?
That's what The Topsy Foundation, together with Ogilvy & Mather Johannesburg, have
partnered to do this World AIDS Day on 1 December with their "Buy Them A Moment That
Matters" campaign.
Captured in evocative photographs of real people living with HIV and AIDS in the
impoverished communities Topsy serves across South Africa, these "moments" will be
available to the public to purchase on either BidorBuy.co.za, or by sending an
SMS with "TOPSY" to 39810 (in South Africa only). All proceeds from every purchase will go
towards Topsy's live-saving treatment and care programmes, enabling the individuals it
supports to continue to relive their most valued moments and ful?ll their hopes and dreams.
"The recent UNAIDS Global Report highlights that there is a decrease HIV infection rates of up
to 49% amongst adult South Africans," says Silvia de Jager, Topsy's Executive Director. "That,
coupled with a ?ve-fold increase in government spending to heal the country of the disease,
makes it clear that it is now essential to support organisations like Topsy to continue this
positive trend.”
Launching on World AIDS Day on 1 December,
the campaign will extend into 2013, giving the
public further opportunities to support this
cause.
Topsy Foundation
CORPORATE SOCIAL REVIEW
131
47