Corporate Social Review Magazine 3rd & 4th QUARTER 2012 | Page 132

Partners with Township When Pick n Pay was looking for an ecological and stylish bag to highlight their “say no to plastic bags” campaign, they chose to partner with Township Patterns. With our unique product story and 10 years' experience in supplying Pick n Pay with cotton shopping bags, we still offer the perfect solution today. Amongst other initiatives a national competition was launched to ?nd three winning designs for one of the “designer” bags that appeared in stores in March 2009. The designer shopping bag production provided a huge opportunity for us to grow our network through the creation four new co-operatives, and in the space of a year, we were able to dramatically increase our production capacity to 30,000 units per month. Retail: The supply of shopping bags to PnP is an important example of how both PnP and Township are supporting sustainable projects and on-going job creation for female sewing cooperatives in the Cape Town Area. Conferences & Gifts: The Business Solutions range of conference bags, aimed at Corporate South Africa, is what we would like to ultimately promote to your readers as suitable year-end gifts. Fashion Accessories: During 2012 Pick 'n Pay continued the 'For Love of Water' messaging on the Township Bags during the months of March and April. (http://forloveofwater.co.za/) The cherry on the top is the Fashion Accessory Range which will be showcased for the 2nd time at the Maison & Objet Tradeshow in Paris in September. Then the Sassi Bags followed in May to support the WWF Sassi Campaign in terms of which Sustainable Seafood Sourcing is promoted http://www.wwfsassi.co.za/?m=3&s=1 Township Patterns is proud to be part of the on-goingPick 'n Pay Goodness Campaigncurrently running with the aim to identify the 'goodness' found within its business and all the organisations it supports. http://www.youtube.com/watch?v=HLL8Zy3jiU&feature=autoplay&list=PL2FF69E673AC01B0E&playnext=11 Through thorough production management thesewing cooperatives continue to deliver quality products to Pick 'n Pay and other clients, ensuring sustainable growth that guarantees a steady income for each one of more than 70 members. 130 CORPORATE SOCIAL REVIEW