Coral Springs Animal Hospital's Pawfessional Spring 2017 | Page 23

“ To win in the
marketplace you
must first win in the
workplace.”
–Doug Conant, CEO of
Campbell’s Soup
Employees are the key to your
success. They deliver the majority
of services, interact more often with
clients and referring DVMs, and
have a voice in the community that
reaches far and wide, during their
employment and after.
Recruiting is difficult. Attracting,
hiring, nurturing, and keeping
good employees is perhaps the
greatest competitive challenge. But
you must have a well thought out
program
and
culture
that
demonstrates their value every day.
Losing staff costs money. Poor
hires,
disengaged
employees,
recruiting, and training are all
expensive and have long-lasting
effects. Worse yet, having a great
employee move on to the
competition is more than lost
revenue. And there go the
relationships they had with valued
clients too, further eroding the
‘stickiness’ of clients to your
practice.
Keeping staff engaged drives
revenue. Contrary to popular
belief, money is only one element
of employment satisfaction and it is
not at the top of the list. Great
employees are a competitive
advantage so keep them well
informed about the goals and
direction of the company. Opening
doors and communication lines
and holding regular meetings with
employees will allow them to feel
genuinely included in the day-to-
day business.
Adopt a mindset of serving the
needs of those who serve your
clients. Ask yourself, “what do I
need
to
do
to
empower,