Content Security 2015 | Page 8

contentsecurity2209v2_cs 25/09/2015 17:31 Page 5 'Dancing baby' wins copyright case federal appeals court in San Francisco has affirmed that copyright holders must consider whether a use of material is fair before sending a takedown notice. The ruling came in Lenz v. Universal, often called the 'dancing baby' lawsuit. The Electronic Frontier Foundation (EFF) represents Stephanie Lenz, who—back in 2007—posted a 29-second video A “Today’s ruling sends a strong message that copyright law does not authorise thoughtless censorship of lawful speech.” OTT password sharing costs industry $500m OTT video service credential sharing will cost the industry $500 million (€447m) in direct revenues worldwide in 2015, according to research from Parks Associates examining video piracy, credential sharing, and its impact on OTT revenue. The report – The Cost of Piracy – shows 6% of US broadband households use an OTT video service that is paid by a person living outside of the household. It also analyses usage and impact of livestreaming 8 ContentSecurity to YouTube of her children dancing in her kitchen. The Prince song, Let’s Go Crazy, was playing on a stereo in the background of the short clip. Universal Music Group sent use before trying to remove content from the Internet. It also rejected Universal’s claim that a victim of takedown abuse cannot vindicate her rights if she cannot show actual YouTube a notice under the Digital Millennium Copyright Act (DMCA), claiming that the family video infringed the copyright in Prince’s song. EFF sued Universal on Lenz’s behalf, arguing that Universal abused the DMCA by improperly targeting a lawful fair use. The United States Court of Appeals for the Ninth Circuit ruled on September 14th that copyright holders such as Universal must consider fair monetary loss. “Today’s ruling sends a strong message that copyright law does not authorise thoughtless censorship of lawful speech,” said EFF legal director Corynne McSherry. “We’re pleased that the court recognised that ignoring fair use rights makes content holders liable for damages.” The ruling in the Lenz case comes at a critical time, according to the EFF. Heated applications such as Meerkat and Periscope, which are used to ‘share’ broadcast events such as Game of Thrones episodes and the MayweatherPacquiao fight. “Live-streaming usage has garnered media attention recently, but credential sharing is also a popular form of piracy in the connected world, one that has received varying responses from service providers and content owners,” said Glenn Hower, research analyst, Parks Associates. “Credential sharing has a measurable impact on video services, particularly in the OTT video service area, where young subscribers are active. The impact on OTT video revenues is especially troublesome as OTT providers are investing large sums of money to boost their original content offerings.” The Cost of Piracy finds 20% of OTT users aged 18-24 use an OTT video service