contentsecurity2209v2_cs 25/09/2015 17:31 Page 4
K copyright and creativity
consumer education body The
Industry Trust for IP
Awareness has relaunched legal online
entertainment resource
FindAnyFilm.com following a major
upgrade to the site.
The online destination for the film
industry to showcase content and convert
consumers to legal points of purchase, from
pre-booking cinema tickets to pre-ordering
discs and digital, has undergone the most
substantial overhaul since it launched six
years ago.
The FindanyFilm.com upgrade includes:
l Streamlined front end design with simple
navigation for purchase points across the
content lifecycle, clearly signposting book,
buy, watch calls to action.
l Enhanced content, including premium TV
titles, making FindanyFilm.com a
convenient, single destination for all video
content.
l More suppliers than any other legal
content site, giving consumers flexibility of
choice across purchase points for all content
formats.
l Mobile first approach to design,
delivering a first
class user
experience
across all
devices.
The improvements
to FindanyFilm.com complement existing
elements such as comprehensive cinema listing
service, the API and book and buy tools, all of
which were developed alongside and widely
used by the industry.
According to Liz Bales, CEO, The Industry
Trust, FindanyFilm.com users are well known
to be film and TV aficionados. “They spend 50
U
Industry Trust relaunches
FindAnyFilm.com
per cent more time watching filmed content
than average consumers and are more likely to
be early adopters of new technology, which is
why upgrading FindanyFilm.com and
constantly adding new supplier feeds is vital to
accelerating the growth of the site and
delivering a user experience that exceeds
expectations, ensuring that existing users
return, and providing an attractive and
intuitive platform to new users,” she advised
“The Trust exists to drive purchase over
piracy; developing content
collaborations such as the latest
Moments Worth Paying For trailer with
Disney Pixar’s Inside Out. Inspiring
audiences to value and pay for content
while driving traffic to
FindanyFilm.com to deliver a simple click to
purchase. The site and the Moments campaign
continue to be supported by the industry,” she
confirmed.
Rosa Wilkinson, director of innovation and
strategic communications, The Intellectual
Property Office (IPO), noted that research
showed that the number of UK consumers
“The Trust exists
to drive purchase
over piracy.”
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