CONCLUDE
WITH VALUE
AND THE
CALL TO
ACTION
4
With everything about attention span, we
can say that a majority of the target audience
today cares about the bottom line. Some may
be reading your peice from the introduction
point and there it’s important to intrigue them,
however, many would come in search of a
solution. That’s where conclusions come in
handy.
The last part of the peice needs to leave the
needed impact, give a sense of the value that
the body has, yet in the most crisp, clear and
concise manner.
The end of the peice is also where you expect
a response from the reader in form of a call to
action - whether it is the purchase of a product,
a subscription button or a link to the required
landing page.