THE CRUX NEEDS TO ADD VALUE AND HIGHLIGHT VALUABLE PARTS
| STRUCTURE
Finding the crux
Be clear about what is the specific information
that you want the reader to know about and why.
COME
TO THE
POINT
QUICK!
List pointers by articulating the gist of each
part in small phrases or a keyword - your own
reckoner.
Elaborate on these pointers whether it is a
narrative, a story, a bulleted blog post, a series
of ideas, short phrases with description or even a
listicle - depending on who your audience is and
how they would tend to read. Millenials have
shorter attention spans than the baby boomers so
keep that in mind.
Highlight value additions like vernacular
language with italicization, statistics and research
findings with backlinks or typeface variation /
size.
Make it skimmable so that anyone who
lands on this digital peice is able to get the most
out of it by skimming through. Make a short 140
character description of what this article talks
about - like a log line of sorts.