CONCLUDE WITH VALUE AND THE CALL TO ACTION
MAIN
VALUE
POINTS
1
The conclusion should be a good
and informing response to the primary
question that the peice is trying to
answer. Like the inshorts app for news.
BROWNIE
POINTS FOR
HUMOUR
INTEREST
INTRIGUE
INVOLVE
| STRUCTURE
3
2
Even though we’re all virtually connected
but it’s still people communicating with
people. Leave your reader with an
imprint of honesty and humour. They’ll
always come back for more.
We’re all storytellers, and we’re lucky
to be present in the times when you can
involve readers and the audience in that
story - the call to action, craft that in an
irresistable way!