As a result, says Gregory, industries are experiencing
massive changes with many of their retail outlets such
as music and book shops diminishing. To combat this
situation, Gregory says we need to find new ways of
engaging people. Today’s business needs to deliver
above and beyond customers’ expectations. We need
to focus on what our customers really value about us
and what we’re really selling – the one thing we can
provide that is unique and is above what the customer is
expecting.
Activities added an extra dose of fun to the weekend
with events that paid dividends for lateral thinking,
awarding gift vouchers to the team that was first
to build the highest straw building. Major suppliers
including DHL, Globelink and Peak Marketing added
further excitement, presenting awards and prizes to top
performers in the network.
Also included in the day’s events was a ‘group scoop’
process, facilitated by the Franchise Relationship
Institute’s Jason Travis, giving light to question and
answer time.
As day turned to evening, excitement levels rose as
attendees donned their very best in anticipation of the
highlight of the weekend – the Gala Awards Dinner –
with Darren and Aarjaun Johnson from PACK & SEND
Toowoomba and Sumner taking out the highly coveted
title of ‘Franchisee of the Year’. After a sumptuous dinner
and dessert, attendees let their hair down with a night
filled with dancing.
Sunday’s Master Classes gave attendees a further
opportunity for learning, offering classes in marketing
using Guerrilla marketing tactics and instruction on a
highly effective way of approaching lucrative No Limits
opportunities.
6 | Connect
By the end of the weekend,
strong new connections had
been made, invigorating new
ideas had been collected,
and a view of the not too
distant future was given.
Coming in on the tail end of the weekend was an update
on the year’s events by New Zealand Master franchisee,
Matthew Everest.
Chairman Barry Smorgon concluded the conference
with enthusiasm for the brand’s extension into online
self-service, pressing the need for continuous innovation.
He also stated that although there is always teething
problems during the initial stages of any new project,
we must work collaboratively to ensure that the brand is
successful for everyone’s benefit.
By the end of the weekend, strong new connections had
been made, invigorating new ideas had been collected,
and a view of the not too distant future was given.
Where PACK & SEND fits into this technologically savvy
future was clearly presented – a brand being re-suited to
live up to its motto of ‘Anything, Anywhere’ ... revitalising
ourselves for a strong, long and healthy future!