HELD ON A GLORIOUSLY SUNNY WINTER’S WEEKEND AT THE LUXURIOUS FOUR POINTS BY
SHERATON IN DARLING HARBOUR, SYDNEY, PACK & SEND’S 2012 ANNUAL CONFERENCE
DREW TOGETHER FRANCHISEES FROM AS FAR AS BUNBURY, WESTERN AUSTRALIA, RIGHT
ACROSS THE TASMAN TO RICCARTON, NEW ZEALAND.
T
he conference weekend offered franchisees
the opportunity to connect with colleagues
and share in a wealth of knowledge from both
peers and inspiring motivational speakers, along with a
smorgasbord of information on the latest developments
in technology. Tips on how to increase sales were there
for the taking and, of course, a flurry of prizes along with
a whole lot of fun and games.
Friday night’s networking marked the start of the event,
where new faces, hand shaking, a constant stream of
hors d’oeuvres, along with the odd drink or two, turned
strangers into friends, setting up an atmosphere that
was to continue throughout the weekend.
After visiting major suppliers’ exhibition booths for up
to the minute updates on the latest offerings, Saturday
morning brought franchisees a line up of presentations
that both educated and entertained.
Jason Travis from Franchise Relationships Institute
covered a theme of ‘Green and Growing’ sharing what
it takes to stay fresh and remain ‘Leader of the Pack’.
Travis said that all good businesses can lose their edge
by becoming tired and complacent.
Pointing out that it is part of the natural process of
things to grow and then decay, Travis said the secret of
business success is to bring in new business initiatives
before the old ones lose momentum – that is, bringing in
a new dynamic while business is still going well and the
energetic motivation is still there.
Next on the day’s itinerary was speed dating – PACK
& SEND style – which, for those who hadn’t already
had a chance to meet eve