FROM THE CEO
T
hank you for reading
the previous issue of
Connect. Now we shift
our focus to transforming and
sustaining culture to drive
innovation and company
results. Company culture
can be just as important as
marketing startegy and business plans. The impact culture
can have on profit margin,
individual employee perforJack L. Kopnisky
mance, team dynamics, and
President & CEO
continuous process improveSterling National Bank
ment are what I, and probably
most business leaders, think
about daily.
A culture is a way of life for a group of people—
the behaviors, beliefs, values, and symbols that they
accept, generally without thinking about them, and
that are passed along by communication and imitation from one generation to the next.
This past Fall, I’ve invested extra time to consider
what culture means within Sterling National Bank.
I’ve witnessed that teams enjoy themselves more and
perform at higher levels when they believe leadership
embodies our company culture. As the leader of this
company, in turn, nothing pleases me more than