FROM THE CEO
T
echnology
has the
power to
tilt and trans-
form entire
industries. It
encourages
movement and
sparks change. It
affects us all—
both personally
and profes-
sionally—and
the only guar-
Jack L. Kopnisky antee it offers
President & CEO is that there’s
Sterling National Bank always some-
thing new to
explore. As one of the biggest driving
forces behind the development of new
products and services, technology is
dominating our interactions and trans-
actions on a grand scale. What does
this mean for you and your business?
How do you keep up with the rapid
pace of technological innovation? It
requires time and strategic thought
on your end to determine how you’ll
use tech tools to your benefit. How you
acknowledge technology, adapt to it,
and implement it will ultimately define
the relevancy and efficiency of your
company in the years to come. In this
issue, we share and spotlight a variety
of technological advancements, such
as reframing payments and business
models (page 15), along with how to
align inbound marketing to your
business strategy (page 14). We also
guide you through advertising budget
basics (page 8) and provide you with
an overview of how your organization
can create meaningful metrics (page 3).
With technology continuing to act as
a catalyst for innovation worldwide,
it’s worth your while to consider how
it can serve your business and how
you can invest in technology that will
increase your market value.
Sterling National Bank
Welcomes Astoria Bank
On October 2, 2017, Astoria Bank officially joined Sterling National Bank,
creating an even stronger organization, with more resources and a greater
depth of expertise that will benefit all of our clients. Together we plan to
expand our services, multiply our expertise, and continue to offer highly
personalized service to each of our clients. Let’s find out what the combined
organization, operating as Sterling National Bank, is now positioned to offer.
Diverse Strengths
Î Î
Nearly $30 billion in assets, more banking conveniences, and more ways
to support our clients and communities.
Î Î
A broad range of choices in products and services.
Î Î
Dedicated resources in commercial lending, trade finance,
payroll services, and more.
Î Î
More financial centers and ATMs from NYC to Long Island, New Jersey,
Westchester, and the lower Hudson Valley.
Î Î
A continued commitment to Sterling’s customized banking solutions
and unique approach to extraordinary service.
This merger brings together two complimentary banks that have been part
of the New York banking landscape for more then a century. On behalf of
our newly combined organization, we look forward to serving you and we're
confident you can expect extraordinary from Sterling.
Sincerely,
4 | SNB.COM // CONNECT TECHNOLOGY FALL 2017 // RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS”