CONTENT
THE TECHNOLOGY ISSUE
15
SIGN OF THE TIMES
Future-Proof Your Business Model with These Tactics
CALCULATING
8
COSTS FOR
YOUR NEXT
MARKETING
CAMPAIGN
HOW TO
7
SECURE YOUR
BUSINESS AND
PREVENT FRAUD
22
BOOK
REVIEW:
Understand the
Future of Technology
with The Inevitable
GAME
19
PLAN FOR
GROWTH:
Sterling
National Bank and
New York Jets Form
Partnership
TO BEAT
3 PRODUCTIVITY
PROCRASTINATION
Executive Editor
Michael V. Greisler // [email protected]
Creative Director Victoria R. Carlson
Designer Caitlin Rozell
Managing Editor Michelle Bangson
Contributing Writers Jordan Dickenson,
Hope Shores, Anne Songy, Laura Jane Walker
Photographer Andrew French
SAY HELLO TO YOUR
18
NEWLY MOTIVATED
WORKFORCE
GIVE BETTER
23
PERFORMANCE
REVIEWS
PRODUCED BY LIFT1428 FOR STERLING NATIONAL BANK
RANKED BY FORBES’ 2017 “AMERICA’S 100 BEST BANKS” // CONNECT TECHNOLOGY FALL 2017 // SNB.COM | 5