n FAMILY BUSINESS
videos that turned out not to be so
amateur, when his neighbor stopped
by. That neighbor was Ray Jensen, a
video producer for the Sacramento
Kings, and he was intrigued by the
video. Soon after, in 2005, he invited
Rusty to a Kings game to watch Jensen
work. W hen Jensen walked Rusty to
FAMILY
BUSINESS
SINCE
1928
his car, he asked what he thought. “I
said, ‘Man, I’d do this for free,’ ” Rusty
recalls telling Jenson, who respond-
ed, “ ‘You don’t have to do it for free. I
want to hire you.’ ”
Rusty became a freelance camera
operator, and the more video he shot,
the more projects he was offered.
FATHERS & FAMILY
Collins Electrical Company, INC
FOUR GENERATIONS OF EXCELLENCE
PICTURED BACK [L-R]: BRIAN C. GINI; VP/STOCKTON & MODESTO BRANCH MANAGER | CRAIG J. GINI; VP/
RENEWABLES GENERAL MANAGER | KEVIN E. GINI; VP/WEST SACRAMENTO BRANCH MANAGER | PICTURED FRONT:
EUGENE C. GINI; PRESIDENT/CEO
OUR SERVICES
C
ollins Electrical Company, Inc. (CECI) is
celebrating its 91st year in business — a
rare feat, considering a fourth generation of
family is at the helm. The Gini family takes pride in
their business, honoring the past and treating all 500+
Collins Electrical Company employees as their family.
While serving commercial, industrial, and institutional
markets as an electrical and solar contractor, CECI
provides customers with the most cutting-edge
innovations in the industry. President and CEO Gene
Gini always strives to be a step ahead of competitors.
Design Build
Design Assist
Preconstruction
Prefabrication
Energy Services
Solar Photovoltaics
Service &
Maintenance
Traffic Signal &
Street Lighting
Success comes from the Ginis’ sense of family and they
recognize that the entire Collins team is the foundation
of the company’s achievements. “We care for our
employees and our clients equally,” says Gene. “That’s
been the key to our success and longevity, which will
carry us into the future.”
42
comstocksmag.com | June 2019
1902 Channel Drive
West Sacramento, CA 95691
916.567.1100
CollinsElectric.com
Pretty soon, he had so much work he
brought Dave on board. They set up
an editing bay in a bedroom at the
back of Rusty’s home. They took the
marketing principles they learned in
the insurance industry and launched
Franklin Pictures in 2006. Two years
later, dad came out of retirement to
join his sons again as CFO. Their mot-
to? Pay attention to detail. Treat peo-
ple like you want to be treated. Oper-
ate with integrity.
Franklin Pictures is working on 15
to 20 projects. During the photo shoot
for the United Way commercial, the
Franklin crew is on the playground of
an elementary school. Rusty is direct-
ing three young girls in the shot. Dave
is operating the camera, holding it
low to the ground as the girls scrawl
out a hopscotch board with colored
chalk and play on it. The team care-
fully scripts each scene before the
shoot.
“W hen we shoot a commercial
that’s scripted, we already know each
scene, each shot and how it’s going to
look,” Dave says. “A lot more thought
goes into every shot, every edit, every
sound, every movement that’s being
directed. It’s all wrapped into telling
a proper story.” It takes more to tell
a story than simply a pretty image,
Rusty adds.
Jody Bogle knows a thing or two
about family businesses. She and her
two brothers run Bogle Vineyards in
Clarksburg. She tells the story of how
Franklin Pictures did a video shoot
in the vineyards at 2 a.m. for their
“Phantom” vintage red blend. The
video depicts a ghostly image some
claim to have seen at Bogle winery.
“Almost everything they’ve ever done
has given me goosebumps,” Jody Bo-
gle says. “There’s just some magic to
it.”
Some family businesses don’t work
out. The siblings quarrel or compete