“When we shoot a
commercial that’s
scripted, we already
know each scene, each
shot, and how it’s going
to look. A lot more
thought goes into every
shot, every edit, every
sound, every movement
that’s being directed. It’s
all wrapped into telling
a proper story.”
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with each other or one partner tries to
control the operation. The Franklins
say that’s not the case with their com-
pany. “We are all equal partners here.
We all have equal say,” Frank says.
Filming in Guatemala, along the
picturesque Central Coast, in Cali-
fornia’s rich agricultural land and at
top sporting events, the brothers no
longer feel unfulfilled. “We realized
we can work hard, but also enjoy that
work,” Rusty says. “With family, we
trust each other and know we have
each other’s back. It’s the way we were
raised.” n
Judy Farah is a veteran journalist and
writer who has worked in the New York,
Los Angeles and Sacramento markets.
Read more of Judy’s work at www.ju-
dyfarah.com and find her on Twitter
@newsbabe1530.
June 2019 | comstocksmag.com
43