The first thing you notice when you enter Franklin Pic-
tures in East Sacramento is it’s not your ordinary work-
place. There are no cubicles or bosses behind closed doors.
Rusty’s 9-year-old daughter Camy is coloring with crayons
on the coffee table and greeting visitors. Turning the cor-
ner, a black Labrador named Kouzco is wagging his tail
wildly. The open-loft, warehouse-style office is humming
with activity from workers dressed in jeans, hoodies and
baseball caps. This is where the magic is made.
INSURING A FAMILY EMPIRE
Creating videos wasn’t the Prevatt’s first business collabo-
ration. Patriarch Frank was a successful insurance broker
for 30 years, one of the top five producers among 850 Farm-
ers insurance agents in California. He had a big office on
Howe Avenue with a massive desk and winged chair. He
lured Rusty, who had graduated from York College in Ne-
braska in 1997, into the family business by promising he’d
buy him jet skis. Soon after, younger son Dave joined them.
The sons say they loved working with their dad for sev-
en years. They were busy insuring homes, cars and proper-
ty items. The brothers started their own company, Pacific
Point, that insured things Frank’s company did not. But
Rusty didn’t want to wear a suit and tie anymore, and he
had an itch to do something different. When he talked to
his brother, he found out Dave had it, too.
“Dave and I were just kind of dying in our souls,” Rusty
says now. “Insurance is the last industry on Earth to exer-
cise any kind of creativity.” That honest admission doesn’t
offend Frank, who says he wanted, and still wants, his sons
to be happy.
Rusty and Dave laugh about the ideas they tossed
around back then, including operating a gas station, hard-
ware store or restaurant. They say they were a bit scared to
tell their dad they wanted out of insurance; after all, Frank
had built a family empire that was not only lucrative, but
gave his sons plenty of time to have fun, too. Rusty and
Dave say their father’s response was so important for the
next step of their careers and their lives.
“I don’t care what we do,” Frank said then, “as long as
we’re doing it as a family.”
TAKING AIM AT SUCCESS
The brothers had always liked to tinker — Dave is the
“maker” in the family, who likes to take apart computers
and cameras. As young adults, they played around with
hand-held video recorders. The Prevatt’s family pastor
was at home, watching one of Rusty’s amateur motocross
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FI N A N CI A L LY S T RON G | DEDI C AT ED TO T H E COM M U N I T Y | FOCUSED ON YOU R SUCCE SS
June 2019 | comstocksmag.com
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