AWARDS ICE MARKETING CAMPAIGN SHORTLISTED FOR AWARD
The ‘ Think Big ’ marketing campaign in support of ICE Totally Gaming 2013 has been short listed in the Association of Exhibition Organisers ’ ( AEO ) Excellence Awards . The AEO Awards represent the best that the events industry has to offer , showcasing the achievements within the sector over the past 12 months . The event , to be held at Old Billingsgate , London , recognises and celebrates standards of excellence and quality by both organisers and suppliers . ICE is the only gaming brand to have been shortlisted . Kate Chambers , portfolio director for ICE Totally Gaming , said : “ With ICE relocating to its new home at ExCeL and being held on new dates , we knew that 2013 was going to be a landmark year for all of our international stakeholders and partners . The theme and execution of the campaign for ICE 2013 was pivotal in helping our customers to embrace the move to our splendid new home at ExCeL after two decades at Earls Court .
Chambers concluded : “ Using just the two words ‘ Think Big ’ succeeded in communicating all of the benefits of making the move . Importantly ‘ Think Big ’ translated across our product sectors and resonated with the huge number of nationalities that
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we market to and who are represented at ICE . We have had great feedback from our customers - which is very unusual for a business to business campaign - and to be short listed in the AEO Excellence Awards is a great tribute to the creativity of the campaign and the contribution it made to what was another great edition of ICE Totally Gaming .”
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THANKS EXTENDED TO OPEN DAY PARTICIPANTS
E lectrocoin ’ s Kevin Weir has thanked all relevant parties for yet another successful Park Avenue Open Day , which took place in London last week . “ I would like to express our thanks to all of the companies that participated in Park Avenue Open Day 2013 - especially the sponsors ,” he said . “ We would also like to thank all of the staff here at Electrocoin for their hard work in preparing our offices for the big day , but of course a big thank you to everybody that attended , without whom the day would not be the industry event that it has become .”
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