Coinslot International 14 June 2013.2320 | Page 22

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B 2 B
MARKETPLACE
B2B Amusements
SKATE AIR HOCKEY
B2B Arcade Games

Listings

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Harry Levy Amusement Contractor Ltd Tel: + 44( 0) 1843 866464 | Fax: + 44( 0) 1843 860144 Email: sales @ harry-levy-amusements. com | Web: www. harry-levy-amusement. com
JNC
SALES
“ Let’ s talk about it”
Vast ranges of AWPs, SWPs, Drivers, Simulators, Sit-downs and amusement equipment
www. jnc-sales. co. uk sales @ jnc-sales. co. uk Tel: 0117 9382552 � Fax: 0117 9382218 Aftersales Tel: 0117 9382225
Use as often as you wish Great Value for Money £ 249.00 + vat
Width = 960mm Height = 710mm Depth = 220mm
For more information & sales contact
TEL: 0191 4187158
WEB: www. playtronics-solutions. co. uk
EMAIL: aimi. morgan @ playprint. co. uk
UK entertainment market on the up
The UK’ s entertainment and media market could be worth £ 65.5bn by 2017, with digital revenue driving growth over more than a fifth, a new study suggests. The Global Entertainment and Media Outlook 2013-17 report, conducted by PricewaterhouseCoopers, predicts the value of the UK entertainment market to be 21.3 per cent higher over a fiveyear period.
LOYALTY SCHEME
Our industry has the challe online, particularly through This market segment is cur the interactive games indu only five per ce coin-op represe home games fiv has been a tota share.

Embed continues pland to invest

LAI GROUP CEO, MALCOLM S
gspencer @ namco. co. uk
www. namco. co. uk
B2B Arcade Crane Services
B2B Carpets & Flooring
Investment in both people and premises is working for the UK arm of Embed Playsafe, believes MD David Stenning.
B2B Bingo
www. thewon. co. uk
sales @ leisure-electronics. co. uk www. leisure-electronics. co. uk
www. antrimcarpets. com
info @ antrimcarpets. com
B2B Change Machines
To advertise here call Kathryn Norris on 01204 396 397

P

layer tracking and loyalty system specialist Embed Playsafe is actively investing in order to bring in more business. MD David Stenning told Coinslot:“ We’ re still building and enlarging our development team. Exciting ideas are coming through in both our UK office in Bath and in Perth, Australia. The UK arm of Embed has been given a boost by refurbishing our premises there. Stephen Woolley is doing a great job in covering UK-based operations and stimulating interest from other countries in Europe.”
Stenning has found that domestically loyalty and player tracking is beginning to gain momentum as well as data capture. There’ s been a lot of interest shown in what Embed has done with its cashless installation at Adventure Island in Southend- the early signs are showing good results.
Stenning added:“ Redemption Pro, which is distributed through Brent, has been doing a lot in both the UK and Ireland largely through the hard work of Darrell Simmonds and Steve Short. We’ ve had a very positive response at both the South West Show, the Northern Showcase and the Skegness show.”
The feedback Stenning is getting from operators, however, is that they’ re still having a tough time. He explained:“ Although there’ s a lot of good equipment out there, they’ re still looking for something more to offer their customers. This is where we can help with customer loyalty
systems, as opposed to traditional machine monitoring, to enhance their businesses.”
Player tracking is going very well for Embed, especially with redemption still growing. As a result, the firm is paying a lot of attention to that side of the business.
Stenning concluded:“ The industry is all about relationships and shows are about the quality of visitors rather than the quantity. We all have to ask ourselves the question:‘ Should we work with someone else?’ We’ ve been looking, for example, at interfacing cashless systems with point of sale material. There are several joint opportunities to be had- it’ s a case of identifying the right ones.”
Coinslot JUNE 14- JUNE 20, 2013