DEALERS LIST FOR CADBURY IN MADURAI
DEALER
NUMBER OF SHOPS
ZONE SUPPLIED
SUPPLIED
Vishalakshi stockist, East
920
Central Madurai
1050
South Madurai
750
North Madurai
1300
South Madurai
Maret street.
Alamu agency, 56-B, Work
shop road.
Lakshmi agency, Anna
nagar.
A.S.V. Arunachalam& Sons
&Thirumangalam
PROMOTION:
Extensive marketing campaigns have been undertaken by Cadbury to boost
the sales of Dairy Milk. The media mix for campaigns include T.V, outdoor,
internet and radio. Advertisements usually have a slight emotional touch.
Has Amitabh Bachchan as its current brand ambassador.
Has successfully launched and run advertising campaigns such as “The real
taste of life”,”Kuchmetha ho jaye” which was targeted at associating Dairy
Milk with celebrating occasions.
Most chocolate purchases amounting to nearly 80% of sales is upon impulse.
Hence, dealers insist on obtaining prime pace in the super markets such as
adjacent to the billing counter, so as to maximize sales.
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