One promotional activity aimed at dealers by the company is organizing a
yearly family event for all dealers of a particular region and their employees.
Cadbury also supplies chocolate storage trays, coolers and billboards with
their logos to supermarkets to increase the appeal and promote their
products.
Dealers offer discounts to retailers of up to 5% cash back policy if they
reach a sales target every month. This target is incremented upon achieving a
sales target.
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