PLACE:
Dairy Milkis manufactured in five company owned factories at Thane, Pune,
Gwalior, Bangalore and Baddi. Four major sales offices include Delhi,
Mumbai, Kolkata and Chennai.
Cadbury has over 2,100 distributors and over 500,000 retailers across India.
Distribution for Tamil Nadu is from Chennai. There are a total of four
dealers for Cadbury in Madurai city.
The area separation for the dealers to operate is decided by the Cadbury
office in Chennai. Earlier during the 1980’s there existed only one supplier
and currently and the sales and demand for Cadbury chocolates increases the
number of dealers set up by Cadbury has increased to 4.
Nearly 60% of sales for the dealers are from medium to large super markets
which average at only 40 shops for the total number of shops dealt. This
shows that high volume of sales in retailing is from large stores and food
outlets such as bakeries.
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