In the Sydney workshop on 21
November, I’m going to show you
how easy it is to put together
a marketing plan base on the
combination of “Disney’s Theatrical
Mantra” and my “Proven Step By
Step System.”
Customer Attraction Marketing
Ideas On Tap For Clubs!
I’m receiving lots of enquiries from
Club Managers enquiring about my
Wow Marketing Masterclass – a
12 month program where I provide
access to personal coaching and my
multitudes of customer’s attraction
marketing concepts.
I’ve provided consultancy to some
of the biggest clubs in the land,
including Parramatta Leagues
and Panthers – so I have a wealth
of knowledge when it comes
to attracting an avalanche of
customers. (particularly “gaming
customers”).
in Sydney in August, we’ve been
inundated with enquiries from clubs
who are looking for innovative ways
to attract more members!
Many have acknowledged that this
promotional juggernaut could be “the
game-changer they’ve been looking
for.”
It’s a “members only” promotional
concept, involving an electronic
wheel on a TV screen, where you
invite your members to visit your
club every day for a free spin for a
chance to win $1 Million.
Full details of the promotional
package are at www.
milliondollarprize.com.au
Many clubs managers have told
me that their “member meat raffle
draws” have had their day and are
attracting a dwindling number of
members.
My Masterclass Program is a 12
month club costing less than a
few thousand dollars per month
membership fee – where I provide
the club with Skype calls and a
Marketing Action Plan within the
first 30 days and then assist the
club’s personnel to implement
these marketing strategies over the
following 12 months.
And the trouble with such
promotions is that they only run a
few times per week.
I know it sounds a little boastful, but
my clients “who have joined the club”
have enjoyed extraordinary revenue
increases, simply because they
used “direct-response” marketing
initiatives rather than” silly brand
building advertising” that has no
measurability.
All you need to do is determine how
often you want to open “The Million
Dollar Booth” and provide a hostess
and small instant prizes.
One Victorian hospitality client
implemented my system and
instantly grew his weekly turnover
from $320,000 to $1.1 million – and
there’s plenty of stories like this.
Full details of my Masterclass
Program are at www.
theinstituteofwow.com – simply go
to my Products Page for details and
pricing.
Clubs Rush To Come Onboard “The
Million Dollar Wheel” Customer Attraction Promotion!
Since promoting our Million Dollar
Wheel Promotion at the A.G.E event
In the case of the Million Dollar
Wheel, we provide your club with
the whole box and dice – the insured
million dollar prize, the display
booth, TV screen and all of the
electronics that go with it.
It’s a promotion you can run over
12, 16, 20 or 26 weeks – it’s entirely
up to you – and we’ve designed it so
that it’s low maintenance and easy
to run!
The electronic wheel has 18
numbers and some of these are
designated as “an instant prize”
and an entry to “Million Dollar
Superdraw” at the end of the
promotion.
When a member spins up the instant
prize number, they receive a small
instant giveaway and an entry into
the Superdraw.
You can imagine how jammed your
club will be on the evening of the
Million Dollar Superdraw, as all the
preliminary winners need to be there
in order to have a chance of winning
the Million Dollars.
You can’t get a bigger WOW FACTOR
than this!
It’s an extraordinary “repetitive
visitation stimulant” for clubs for
about the same investment as many
are spending on their weekly raffle
draws (which have dwindled on
popularity and impact).
Many club managers have told
me that it’s “cost neutral” to swap
from doing weekly raffles to this
avalanche member stimulus – in
other words, it’s chalk and cheese.
The Million Dollar Prize is for
each individual club that takes a
promotional package, it’s not a
giveaway that’s shared amongst lots
of clubs.
If you’d like to get more information,
simply go to
www.milliondollarprize.com.au
Sydney 21 November
Workshop
Time:
9am to 1pm
Price:
CMAA Members: $195 + GST
Non-Members: $295 + GST
Details and enrolment at
www.wowyourclub.com
About The Author
John Dwyer is a much sought
after marketing guru who thinks
“way outside the square” and has
provided advice to some of the
leading clubs in Australia.
He specialises in showing Club
Managers how to use “directresponse marketing tactics”
to create an avalanche of new
customers and entice them to
return regularly.
John can be contacted at
Email:
[email protected]
Phone:
07 55 919 566
IQ 43