EDUCATION PARTNER
Great Reaction To “Disney
Themed” Workshops!
Club Managers Eager To
Learn Disney Secrets Of How
To Attract More Customers
More Often!
Don’t Miss The Final Workshop In November!
By: John Dwyer
It has been a real pleasure working
with CMMA in presenting my half day
marketing workshop, titled “If Disney
Ran Your Club, What Would It Look
Like?”
We’ve had tremendous reaction
from club management who have
attended the workshops, with
all of them commenting that the
marketing tips provided have given
them a new, fresh insight into how to
build repetitive trade.
We have one final workshop
coming up in Sydney on Monday
21 November, from 9 am till 1 pm
– so if you’re interested in coming,
details and registration are at www.
wowyourclub.com.
My marketing advisory company, The
Institute Of Wow, provides all types
of businesses with a proven “Client
Attraction System” that essentially
mirrors much of the Disney
organisation’s “marketing mantra.”
We teach businesses (including
clubs) “how to wow,” so their
marketing emphasis is taken off
“pricing” and onto “the tremendous
value they provide.”
I’ve worked with the Disney
IQ 42
organisation on and off over the past
25 years and was a major Disney
licensee in Australia, taking out
licenses for children’s products for
The Lion King, Beauty and The Beast,
Aladdin and a host of other Disney
properties.
I’ve also attended various training
events in Orlando, Florida, at the
Disney Institute.
At these Disney training events,
attendees were taught how to
take a Disney approach to running
one’s business – and the “Disney
Imagineers” (the lecturers who were
presenting) gave lots of case studies
to demonstrate how their mantra
works.
Take Disneyland for example.
Where else in the world would you
pay mor e than $100 entry fee and
then stand in queues for 6 hours
throughout the day – “and not
complain?”
You see, Disney doesn’t believe in
“good customer service” – they
believe in providing extraordinary,
knock-your-socks-off customer
experiences!
At my half day workshop in Sydney
on Monday 21 November, I’ll be
showing how you can use the
same sort of “customer experience
system” to create loyal, regular
patronage to your club.
Learn A Proven Customer
Attraction System
During the upcoming Sydney
workshop, I’m going to be teaching
attendees a client attraction system
which I developed over decades of
providing marketing advice to clubs
and other businesses.
The five components of these
are:
1. Identify your most profitable
customers and then look for
more people who look like them.
2. Create a Wow Factor to take your
prospects’ eyes off the price!
3. Create a problem/solution
scenario and show how you can
provide the solutions to people’s
leisure and entertainment needs.
4. Turn your website into a 24/7
sales machine by making a
dynamic “sales tool” (including
video!).
5. Creating a powerful “repetitive
trade stimulant.”