About Ms Kelly Signell , CEO betting . club
Kelly Signell is the CEO of betting . club and brings with her over 20 years ’ experience in marketing , project management and IT . Kelly began her career in Public Relations before moving to Project Management , continuing her career with various consulting roles with Accenture in marketing and IT . Kelly has spent the last 15 years consulting to the online gaming and wagering industry both in Australia and globally . She has worked with most major online gaming software providers including Microgaming and Playtech , and has worked with nearly 30 startups including the creation of Centrebet ’ s Poker Room and Casino . Prior to joining betting . club , Kelly was Lead Advisor for a consortium ( which included the Newsagents Association of NSW ) who lodged a $ 1billion bid to buy NSW Lotteries .
What makes betting . club different from the others ?
We are the first club-owned digital wagering operation in Australia . betting . club can provide the Club industry with the opportunity to generate their own profit from digital wagering and funnel this income back to their own community members via an Affiliate relationship with us .
Our approach to the Club industry is different to any other bookmaker in Australia . Being Club-owned means we know what Clubs want but we also understand that there is no such thing as “ one size fits all ”. We work with Clubs individually and tailor an approach and strategy to meet their specific needs .
Over the past twelve months , betting . club has enjoyed continuous growth , and this growth will continue driven by a number of factors , including the introduction of new products , such as the betting . club lounges , the first of which will open in the coming months .
What was the driving force behind starting up the company ?
Digital wagering is a whole new world for the Club industry and the fastest growing sector of the Australian wagering industry . More and more , the retail wagering model is becoming a thing of the past as punters mover to betting on their phones and other personal devices . It made sense for betting . club ’ s founding partners to stake a claim in this future , and return revenue to their communities rather than the pockets of offshore bookmakers or high-wealth individuals . betting . club may have been the vision of a few but its intent was and always is to be a solution for ALL Clubs .
What ’ s your vision for the future with clubs and of course the company ?
The two key words in my mind are simplicity and opportunity . The digital affiliate model that we are offering to clubs is very straightforward and offers a new revenue stream without any outlay .
Simplicity truly is key for us :
• We won ’ t ask Clubs to hand over their membership database
• We won ’ t find ways not to pay Clubs commission
• We won ’ t rollover losses until it ’ s paid back
• We won ’ t advertise other products to your members
The second part of our offering is the establishment of betting . club lounges in Clubs without retail wagering facilities . The betting . club lounge concept incorporates both technology and customer comfort into a revolutionary new way forward for in-club wagering . Our lounges are not simply about having a presence for betting club , they are designed to become drawcards for clubs , a tremendous opportunity for clubs of any size .
Tell us about your team and the company Structure ?
betting . club is regulated in the Northern Territory and we have offices in both Darwin and Sydney . Our Board consists of representatives from our Shareholder Clubs and operationally we have staff working in Wagering , Customer Experience , IT , Marketing and Operations . We use state of the art software and have apps for both Android and iPhone . All our team members are highly experienced in both the offline and online wagering space and their driving force to join us is our Club heritage . We have built an entity that is primed for massive growth and I know I speak on behalf of my team when I say , we are excited for our future with Clubs .
About Mr Greg Pickering , CEO Mounties Group
The name Greg Pickering is not only synonymous with Mounties but with the entire NSW Club industry . His career with the Clubs spans more than 30 years , from humble beginnings as an enthusiastic part-time junior in Wagga back in 1975 through to CEO of Mounties Group , a position he has held since 2000 . According to Greg , his journey up the ranks rewarded him with a ‘ hands on ’ understanding of the inner workings of a club , the importance of making members the number one priority and the need to keep up with the times . Showing no signs of slowing down , it ’ s a safe bet that Greg will continue to make outstanding contributions to the Mounties Group and the rest of the Club industry for many years to come .
When did Mounties become involved in betting club ?
Mounties Group has been involved with betting . club from inception . Around 5 years ago we began looking at the digital space – and as our research evolved we began to look more closely at digital wagering . This has not been a short path for Mounties Group ( nor for betting . club ) – and this is a long game for both of us . It is exciting to watch betting . club ’ s evolution and see awareness of the brand grow every day .
Why did you become involved ?
betting . club was created in Sydney by Mounties group in partnership with Club Rivers and Campsie RSL , with the sole purpose of providing a new revenue stream for Clubs to return to the community , a vast change from existing corporate bookmakers whose income benefit
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