The Force
Behind
betting.club
The Club industry is no stranger
to wagering. Clubs have been
the driving force behind the
wagering industry in Australia
for decades. Clubs know how to
get customers, market to them
and keep them coming back.
So why weren’t Clubs kept in the
loop when it comes to the advent
of digital wagering to the industry?
They have watched their customers
embrace new technology but, as
distributors of wagering products,
weren’t encouraged nor remunerated
to do the same.
As a distribution channel, the Clubs
industry has the power to disrupt the
IQ 18
digital wagering space – and the time
has come for Clubs to do just that.
It is this thinking that drove the
biggest Club in Australia, Mounties
Group, in conjunction with Campsie
RSL and Club Rivers, to build the
first Club-owned bookmaker in
Australia – betting.club.
betting.club is the exclusive digital
wagering partner of the RSL &
Services Club Association, Leagues
Club Association of Australia and
the Club Managers Association.
The basic philosophies of betting.
club align very closely with these
Associations - they exist for no
other reason than the benefit of
Greg Pickering, CEO Mounties Group
& Kelly Signell, CEO betting.club
member clubs and the communities
they represent and support. Being
community club-owned itself,
betting.club exist for the same
reasons, not for the benefit of
shareholders.
betting.club recently held a briefing
session for potential Club partners,
which attracted over 80 Club CEOs
and Gaming Managers. This session
provided the attendees with an
overview of betting.club’s operations
and with the unique opportunity to
undertake an open Q & A with both
the CEO of betting.club, Ms Kelly
Signell and the CEO of Mounties
Group, Mr Greg Pickering.