investors, many whom are based
offshore.
betting.club is a company that is
ideally suited to partnerships with
local clubs and the associations
that represent them. In the world of
digital wagering, no other operator
is as closely aligned to the Club
industry as betting.club, and in
fact, betting.club is Australia’s only
online wagering company owned by
Registered Clubs. It was our intent
to create an entity that was “by
clubs, for clubs”.
Do you think it’s important for a
club to be developing a digital
strategy?
Developing a digital strategy
for a Club is an absolute must.
Technology will continue to evolve
and so too does the Club Industry.
How a Club makes revenue, what
a Club will look like and how it
services its’ customers will evolve
in the future, heavily dependent on
the continuing development of the
digital space.
A Club also needs to consider other
important factors when planning
their digital strategy. A perfect
example is a Club’s privacy policy
and how and what they can do
with their customer data. Sharing
customer data with related entities
and promoting third party products
to them should only be undertaken
with the correct Privacy Policy in
place. We would encourage Clubs
to seek legal advice and ensure they
have this confidently in place before
implementing anything else.
How should a club start?
I would suggest the most important
first step is education. The saying
“knowledge is power” couldn’t be
more true when commencing your
journey in the digital space. When
considering a digital wagering
partner, research the offers that are
available and choose what is best
for your Club. Clubs certainly have
a choice when it comes to digital
wagering partners, there is not a
mandatory provider. What suits
the needs of one Club may not be
appropriate for another.
Digital wagering is the fastest-
growing sector of the Australian
betting industry. It is the future. If
your club is considering its digital
wagering strategy and the potential
a partnership may offer, now is
the time to find out more about
betting.club, Australia’s only digital
wagering company fully owned by
registered clubs.
Your digital wagering future is more
than a two horse race – betting.club.
Find out more at clubschoice.
betting.club
“The saying “knowledge is
power” couldn’t be more
true when commencing
your journey in the digital
space. When considering
a digital wagering partner,
research the offers that
are available and choose
what is best for your Club.”