Reviews and Testimonials You already know that social proof in the form of customer reviews is important for every local business. For that reason, your site needs a review / testimonial page and a clearly stated policy that lets customers know what you will and won’ t publish in terms of reviews.
A typical policy specifies that you will remove reviews that are profane, abusive, or threatening, as well as any that include personal information about the customer or a third party.
Contact Us Page You probably have this page too, but again, you need to make sure that it’ s comprehensive. You need a complete NAP listing, a list of every possible way that customers can contact you( phone, email, social media, online chat, etc.)
You should also include a map, detailed directions to your store, and photographs of the exterior. The more thorough this page is, the easier it will be for customers to find you.
Location-Specific Landing Pages If you have more than one location or service more than one geographical area, you should have a dedicated page for each one. That way, customers can find the precise information they need.
You may also want to add store finder location to your home page to make it as easy as possible for local customers in each area to find you.
Products / Services Your product or service page should be detailed and thorough. It should give descriptions of each item or service, including parameters and prices, and include high-quality images as well.
It may also be helpful here to include reviews or information that helps to differentiate you from your competitors in the area.
Other Pages In addition to the other items listed, your website needs to have:
» A FAQ page that answers the most common questions you receive and provides a mechanism for users to enter a question you haven’ t addressed yet
» An About Us page to tell your company’ s story and explain what makes you special
» A call to action on every page that makes it clear what you want users to do
A site that has all of these things will go a long way toward making you a geo-topical authority.
But Wait … There’ s More Your quest to become a geo-topical authority doesn’ t end with your website. In addition to doing what’ s outlined above, you should claim your profile on all third-party review sites and check your NAP listings.
You should also create content that addresses helps potential customers answer questions and complete tasks. What do your customers want to do, know, find, or buy? The more you do to answer those questions, the more likely it is that your company will be the geo-topical authority you want it to be.