Clicks Internet Marketing Magazine for Small Business Clicks Magazine 32 | Page 15

WINNING THE
DIRECT MAIL GAME
These days, digital marketing seems to get all
of the attention. That’s with good reason – no
company can afford to skip it given how reliant
on the internet consumers have become. But
what if you’re missing an opportunity connect
with clients in a new way?
age is to update it, twist it, and make it feel
brand new.
Believe it or not, we’re talking about… direct mail! Printed marketing materials have a permanence
and impact that simply can’t be matched by
looking at a computer screen. When you hold a
postcard or brochure in your hand, it connects
you to a company in a way that an email can’t.
That’s right – but this isn’t your grandfather’s
direct mail, or even your older sister’s. The key
to using direct mail effectively in this day and So how can you update your direct mailers and
make them relevant? Keep reading to learn six
ways to do it.